penny pennington
Heart Equals Smart Business
We look at some of the most powerful ideas that challenge the status quo and offer some new inspiring ideas for the New Year on how to create and run your company with a passion for people and the way your business treats them. Last month, we took an end-of-the-year look at the most-read articles in this groundbreaking section over the last twelve months. This month, we look at some of the most powerful ideas that challenge the status quo and offer you some new inspiring ideas for the New Year on how to create and run your company with a passion for people and the way your business treats them. When we began the movement to recognize companies that truly cared about doing business the right way and coined it "Social Capital" last year, we knew we were recognizing many old school values. It was based partly on the thoughtful and brilliant ruminations of Adam Smith, often called the Father of Capitalism, in which he explained the philosophical rationality of caring for others and an economic system that actually rewards business done in ethical way.